I was involved in the opening of two stores. I maintained the identity on a regional level. I worked with external contractors together with the marketing department. The experience I gained at IKEA was invaluable. It triggered my further development in the field of identity and communication design.
Production and development of graphic communications and navigation systems / work with marketing on external projects.
I worked in internal communications at the plant. I learned how to layout multi-page publications and prepare them for printing. Within the company, we published a monthly company newspaper, and as the company’s chief designer, I fully prepared the material for publication. Prepared large scale booths for the largest trade show in the industry for two years.
Work with clients, order support / development of corporate styles and packaging / commercial art / illustration / graphdesign.
My first experience of independent work on the city of Rostov-on-Don. I put together a team of 3 designers, we offered services in creating identity, packaging, illustration and commercial wall painting. We launched a brand of tea, which took 1st place at a product exhibition in 2014. We designed 2 of the largest educational festivals for young people.
Work with clients, order support / development of corporate styles and packaging / commercial art / illustration / graphdesign.
Worked with the Central Bank. Set a trend with Russia’s first culture in financial literacy of the population. Employee awareness and image of educational materials that were included in Moscow State University’s financial literacy handbooks. Also, worked on support of smm brands: zic, miller, mos.ru, suzuki.
Development of visual and creative concepts for social media / print design / presentation design / content illustration / website design / longreads design / corporate identity development / KV / storyboards.
Worked with the brands Bonduelle and Motul. Created the interface for the first Russian interactive VR film "The Kessler Effect". Assisted in developing the interface of the internal and external accounting system for the company’s services.
Development of visual and creative concepts for tenders / website design / UX/UI / design of packaging.
I started working independently, opened a Individual Entrepreneur, and provided design services to various brands. I created brand identities, developed packaging, and designed websites. I participated as a guest designer in socially important projects, provided consulting support for brand identity development, created communication strategies, and trained client teams to manage communication design.
Сorporate identity development / UX/UI / presentations / web design / branding / SMM / packaging / illustrations / 2D animations
My way
Academy of art (unisersity degree)
39 y. o.
English level Intermediate
Since 2007, I have been working in branding. In 2014, I assembled my first team to create unique content. Throughout the years, I have remained true to my vision. I passionated of an idea transformation into a work of art and when the text of a brief becomes a structured brand communication system.
Anton Filonov
Software skills
My projects created at the intersection of identity and UX/UI
Here are projects that combine branding and user-centered design. Each case showcases how identity and UX/UI work together to create effective solutions.
New content for the website and communications is created twice as fast thanks to the new communication strategy.
The team was able to double sales thanks to the structured and clear information.
50%
2Х
Before launching the project, the company had no sales tool other than a presentation. Now, the company offers more than 20 products, which are actively sold through landing pages on the site.
Reduced the cost of creating new product pages. Compiled a system of blocks that allow you to build a new page in a matter of hours without expensive web designers.
50%
Reduced the number of pages. The main page shows all current products of the company. I updated the visual language of communication. I made the user’s experience of interacting with the site pleasant and convenient.
During this time, we have done research on Russian and foreign apps and brands to create unique communication language and visual solutions for major screens.
Together with the team, we prototyped a medical app for two users. On the patient side, you can choose an online consultation with the right doctor. On the doctor’s side, you can add your profile to the database and give consultations.
4 weeks
Other web and communication projects
The links provide detailed descriptions of projects posted on the Behance platform. Among the projects, there are also direct links to website pages and landing pages.
2024
Website of the Environmental Women's Projects Award of the Eurasian Women's Forum Council
2022-2023
Fresh and lively identity for the School of Creative Thinking
Honest feedback from my clients
- Alina FerchukMarketing and PR expert OIROMWith Anton and his team, we refreshed the corporate identity, launched a new website, and organized a large-scale event. Throughout the collaboration, I was impressed by their full dedication to the project. Anton strikes a perfect balance between attentively addressing client needs and offering professional solutions that enhance the outcome, making it better, more precise, and visually appealing. Every stage of the work was well-organized, with deadlines consistently met. A rare combination of creativity and effective workflow management. Thank you for the excellent work!
- Ivan DyachenkoFounder Better Than TodayI have been working with designers for about 25 years, and I can confidently say that Anton is a classic professional in this field: Anton knows how to listen; Anton knows how to think; he asks the right questions and anticipates risks. Anton offers options and always goes a little further and a bit more varied than expected — yet does it in a way that makes it easy to choose, avoiding any confusion for the client. He has a systematic approach to design, a strong sense of style, and a great work ethic. On top of all this, he possesses talent.
- Marat SustavovMarketing Director YASNAWhen our brand grew, and Canva design was no longer sufficient, we began working with Anton and his team. It was a productive and engaging collaboration, where we worked together to find our style and experimented with new formats. Anton took on the majority of design tasks for all channels and mediums, helping us streamline our communications.
- Anna KupriyanovaMarketing expert fastunaIt's a pleasure to work with someone who has intelligence, taste, and a unique perspective. Anton effectively and quickly solves our design tasks (and there are a whole range of them). Much of it has to be conceived almost from scratch, but we are not afraid because Anton and his super expertise are with us!
- Evdokia LebedevaContent Director IKRAWorking with a designer is not like working with a lawyer, accountant, or even a copywriter — a sense of taste is extremely important here. And this is often more crucial than experience or case studies. That’s why, after several years of working with designers, I always chose Anton first — because he will definitely deliver something great. To this quality, you can add Anton's speed (not a single missed deadline throughout our work), versatility, and clear communication. In short, this is the case when you don’t have to worry about the design. And what more could you ask for?
- Anna FominСontent producer CGUAnton knows his craft very well! We have been working with him for more than two years and are very satisfied. Working in an industry that evolves rapidly, we often have projects that need to be done quickly and with high quality. Anton helps us not only create a beautiful image but also consults on what would be best for the brand and subsequent work. He approaches each task with great responsibility and communicates excellently with our international colleagues to achieve the right result.
- Rita Salib,Head of Brand, CGUAnton delivers exceptional work on all our projects. He has taken the time to have a solid understanding of what our brand represents, how we should visually communicate and creates designs that reflect our message.
Anton is reliable and delivers works in a timely manner, which is extremely important in the fast-paced world of social media in Web3.
Anton is consistency coming up with fresh ideas that are unique and on-brand whilst often pushing the boundaries to create designs that stand out from the crowd. He is confident in his skills and design expertise and will speak up if he thinks something could be improved or waivers off our brand design guidelines. He is an asset to our company. -
Maxim ProtsenkoCEO Kronstadt AMI would like to share my impressions of working with Anton Filonov. From the very beginning of our collaboration, Anton demonstrated professionalism, creativity, and flexibility in working on our project.
He carefully listened to all our wishes and ideas, suggested his own concepts, and provided several design options to choose from. We were impressed by how skillfully he combined our preferences with modern trends, creating a unique and stylish image.
Anton did an excellent job selecting colors, fonts, compositions, and design elements, ensuring that our project looked harmonious and cohesive. He was always available, promptly making adjustments and offering suggestions, which significantly simplified our interaction.
It’s worth noting that Anton is not only an outstanding designer but also a person with excellent communication skills, which made our collaboration even more pleasant and productive.
In the end, we got exactly what we wanted, and even more. The project was completed on time, and the result exceeded our expectations. We can confidently recommend Anton Filonov as an experienced, creative, and responsible designer.
Thank you for your work and best of luck in your future career! - Mikhail SychevEntrepreneur, founder MishAnn floristicsAnton, in his role as a designer and creative, has helped me multiple times. I trust his vision and professionalism completely. This is one of those cases where you can fully rely on the designer and his style, step back, and not interfere until the work is done. Respect!
- Alexei BelikTo launch a bar consulting/event agency, it was necessary to develop a corporate identity, logo, and overall brand identity. Since I had known Anton for a long time, both as a person and as a professional, I immediately turned to him. It was a great decision because Anton not only did everything that was needed but also explained how it all works and even introduced me to neural networks! I highly recommend him!